The verdict is in - high quality web content is king when it comes to getting better search engine ranking and, as a result, more traffic to your website. The days of getting by with low-quality, information-starved, ultra-short web articles and pages stuffed with keywords are over and done.
For some this might seem like bad news, but if you look at the big picture it's actually great news for the entire Internet community. It means that in time the Internet will become a more efficient place to find information for everyday users, students, business owners, website managers, social media whizzes and Internet marketers alike.
Why High Quality Content Is a Big Deal
In April 2011, Google rolled out the first in a series of algorithm changes that altered the ordering of some results when you perform a search online. It mostly reduced the number of content mills and low-quality websites that were previously showing up at the top of Internet searches.
The change has one central goal in mind: to ensure that users get top quality results when they run an online query for information. As the official Google Webmaster Central blog states, "Our site quality algorithms are aimed at helping people find "high-quality" sites by reducing the rankings of low-quality content."
Search engines want users to get exactly what they're looking for when they type in a search term. They don't want a beauty-conscious lady to get a website that sells hammers and nails when she searches for "nail care products." They don't want users to see a content farm website that has useless advice for how to repair a television when there is a high-quality, informative resource available that was written by a television repairman. They'd rather send more traffic to the knowledgeable repairman's website.
So in order to get decent ranking in search results your content must be highly relevant, unique, and informative.
Quick tip: Ensure that the reader you're targeting gets a "takeaway" (a valuable piece of information) before he clicks away. The chances are good that he'll click his way throughout your website and maybe even buy something before he leaves.
SEO Treatment
The quality of the content on your website isn't the only thing that matters when you're trying to achieve better search engine ranking and eventually more traffic. You still have to do a little bit of an SEO treatment to your content. That includes adding a few keywords (but not stuffing) strategically, using meta tags and tagging in your HTML if it's a standard web page.
Backlinking
Backlinking is also key to better search engine ranking, but only if the links come from other quality websites. If you're unfamiliar, backlinking is the process of getting other highly ranked websites with good online reputations to link to your site. There are very specific and effective ways to build links -- it takes time, work and patience. But getting other businesses to link to yours becomes easier when you have high quality content on your website. A reputable website is not going to take your smaller, lesser-known website seriously if you have jumbled phrases, countless misspellings and information that's not very informative.
So What's the Next Step?
So it's clear now that high quality web content holds the crown when it comes to marketing your business online. The next step is to do an evaluation of your current website and decide where you can make improvements or additions to your content. Don't delay -- do it today.
Think you might have a problem with your web content that's preventing you from achieving top ranking? Contact Sam Lewis at HighQualityWebContent.com for a FREE website evaluation.
3 Ways To Make Money On FACEBOOK Now!
No comments:
Post a Comment