Should You Get Traffic To Your Website for Free?

In Internet marketing, getting website traffic to your online business is absolutely crucial. You need to generate enough traffic in order to increase your chance of making a sale. Without web traffic, your chance of making any money in online marketing is zero.

The question that many Internet marketers ask is: how to increase website traffic?
The answer may surprise you. In fact, there are many traffic generation strategies that you can use.
Some methods require you to spend money, some are absolutely free. However, just because you can increase web traffic for free doesn't mean that it's better than paid traffic.
Both free traffic and paid traffic have their pros and cons. Which strategy you choose will depend on a number of factors.
In this article, I'll discuss the various advantages and disadvantages of free traffic generation strategies.
What is Free Web Traffic?
Free web traffic is traffic which you can generate without paying a single cent.
Examples of free traffic generation methods are article marketing, podcasting, video marketing, blogs, social networking, press releases and forum marketing.
Advantages of Free Traffic
* The most obvious advantage is that you don't have to spend any money to get traffic to your website.
* Your website will keep receiving traffic, and this can go on forever. Once you publish content on the Internet, it remains there and some surfers may come across it years later.
* As more and more people see your content, your website traffic will accumulate over time.
* You just need to work hard once to write the article or set up your content and wait for the traffic to flow in.
* By contributing content consistently, you will come across as an authority in your field. People will trust in your expertise and be more willing to approach you as their source of information in the niche they're interested in.
* Building your web presence also helps you to build up a good relationship with your customers first. You'll gain their loyalty and increase their willingness to buy from you.
Disadvantages of Free Traffic:
* While free website traffic may be free in terms of monetary value, it is definitely not free in terms of the energy you have to put in to get results. In fact, you'll have to spend a lot of time setting up the traffic components and maintaining them.
* You can't simply sit back and expect the results to come in. You have to keep putting in the time and effort in order to keep generating traffic.
* Free web traffic doesn't get you results immediately. It takes time before your efforts generate enough traffic to make any difference.
* The traffic you get may not be targeted. You'll attract many visitors who are curious about the niche and merely looking for information instead of buying.
In short, free traffic generation methods won't cost you money but time and energy. It's a more long-term strategy which can build your reputation online and pay dividends over time. But whether you pick free web traffic or paid traffic strategies depends on your objectives, lifestyle demands and your resources in terms of time and money. Choose the strategy that fits your needs better.
Many have even combined both strategies successfully to increase traffic to their website.
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