Different websites vary in their reasons for being. Some choose to sell a product or service; some propagate ideas and concepts while some are there for the amusement of their owners. Regardless of the reason for being, every website has one underlying objective. And that is to drive traffic into their website. This website endeavors to provide tips and techniques to drive targeted, guaranteed visitors into a particular website and keep them there
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Marketing Plan
A marketing plan starts with knowing the target and creating or reconstructing a website to better meet the target audience. One must know who are the targeted, guaranteed visitors and then look into increasing their guaranteed fan base. More importantly a website must make sure than when they do get the traffic they keep the attention of the audience within the website in order to better propagate the objective of the site.
Targeted, guaranteed visitors must first learn about your website. How is this done? Simple, make your website visible thru search engine optimization and also make sure to advertise or make your presence known in the most popular sites in the web, or at least on sites where there is a significant amount of related traffic. These sites include but are not limited to the following:
1. Forums: Otherwise known as message boards, these sites provide netizens with an avenue to share their ideas about a particular subject matter, which are then more specialized via sub forums. More importantly these conversations are archived and can be viewed a few weeks, months or even years after the posting date. By making your presence known here you can not only advertise but also converse with your target audience and answer blow by blow their queries. This forms rapport, trust as well as loyalty so make sure to provide accurate information and to follow proper forum etiquette.
2. Social Networking: These sites allow you to tag individuals with whom your website has relevance to. They will then tag other friends or acquaintances and so on and so forth. Therefore targeting your initial group is very important because the more accurate it is the higher and wider your pyramid (audience) becomes.
3. Linking: A link is a protocol by which a netizen can be routed to a particular site at the click of a button. In most cases you pay to have your links placed on other websites. Just remember to prioritize related sites with updated security certificates.
Teaching/Convincing Aids
Driving traffic into your website is just the first step. The second step is to keep them there. This can be done by having relevant content and arranging it in such a way that it can be easily understood as well as pleasing to behold. Most studies show that audio-visual aids allow a reader to understand a particular concept better. A very important tip to remember is to always make your presentations straight to the point. Make the reader understand what you are going to discuss at the start of the presentation and tackle up to date and relevant information about that topic. Always remember to cite specific authorities or statistical data as well as related laws to boost your relevancy and trustworthiness.
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