There's a viral marketing strategy, that when used correctly can send a swarm of traffic to your site on auto pilot. Lots of marketers use this one secret alone to build huge lists. When used correctly this list building technique can go very viral quickly.
This list building technique is known as viral marketing e-books. Viral marketing e-books is the process of creating e-books (or other digital products).
That are set up with the intention of being passed around and having a link or resource embedded that links back to your capture (squeeze) page.
The key is to get others promoting your e-book and enabling them to edit certain parts of the e-book, such as inputting their affiliate links. By giving your readers giveaway rights to your product and enabling them to brand the book with their affiliate links, they are more likely to promote the product.
Viral e-book marketing is more of a long term game plan and can take a while to set up your first campaign. However once the viral nature takes effect, you will see an increase in traffic to your capture/ squeeze page.
The process of setting up the editable parts of your pdf document does require third party software which comes with a fee.
Allowing your affiliates to brand the book though is a key piece to the viral concept and must not be overlooked. Remember the smart marketer will gladly pay a large percentage of the sale to the affiliate in exchange for the e mail lead.
Your goal is to get leads from the resource in your e-book to your squeeze page, where hopefully you can convert them into subscribers and make sales in the back end of your sales funnel.
You can also use that same e-book (assuming you were distributing it for free) and upload it to e-book directories, where you can categorize your e-book and list it on their sites for anyone to freely read or download.
Just type free e-book directories into the search engines and search for sites that look suitable and that receive a lot of traffic. Try also uploading your pdf documents to social article directories, such as calameo and docstoc.
Social article directories allow you to upload pdf format documents and they have been known to appear high in the search engine ranking positions. This is a great way to get even more exposure for the same piece of content.
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