We are all looking for that endless traffic stream to our business whether it is an offline business or a online business. When first starting out on your business venture the getting of traffic can be a daunting task. We all know that without a regular stream of traffic flowing through you business it is the only avenue that brings in the funds to give you the required cash flow to keep you business operational. In this article we are talking about the getting traffic/visitors to our website
There are various means of requiring this traffic and here we will talk about a number of them. The object here is to be able to entice the people who surf the web to our own site. These daily searches number into the millions each day so we will have to have a strategy to capture some of them for ourselves. This is done first by understanding our own business and the products and services we offer completely. Once we have achieved this we will have narrowed down who our targeted prospect will be. Your business most likely has a large range of merchandise or services to offer but when starting out with your traffic getting exercise it is best that you only target one specific area of your goods/services.
Once you have reached this stage it is time to profile this person.
Set out and write down all of the traits of this one prospect and their wants needs and desires. You will be building an avatar of this person which will place you in a better position to turn them into a buyer. The end of the day this is the outcome you are striving for. Being able to convert prospects into buyers as quickly as possible is the art here. You do this by offering unbelievable value for your goods/services you offer. Remember doesn't matter how much traffic you get to your site if you haven't got a complete conversion system in place you will not be able to turn these prospects into buyers. By adding a secret sauce ingredient here for the buyers you will be able to turn them into repeat buyers and that is where the magic is. Repeat buyers are the golden asset in your business. This in turn creates how much your business is worth and we all strive to have a valuable business it is a matter of pride.
Tip 1:
First tip we will look at is to go out and find a forums that are related to our market. By doing this you will be able to participate in the conversations. If you provide valuable information in these forums on a regular basis you will be looked upon as some sort of authority in your particular field. You will be able to have a clickable link in the signature box that points to your site so visitors who are interested can go to your site for more information.
Tip 2:
Now for tip 2 is we go to the ever popular social media site Facebook. Here we join and create a fan page which is an extension of your site. On this fan page we post articles, images,video and other related info on a regular basis. Here is where you can be a lot more objective about certain things that are happening in your market place. Being controversial or topical can be a bonus here. It creates ongoing conversations and that is what you want to achieve. Long term decisions are what this is about.
Tip 3:
Moving right along for this tip 3 we look at Google AdWords which is the paid traffic model. Now paid traffic I find can be the quickest way of getting targeted visitors to your site. When you set up a brand new account with them first off they offer you a $75 coupon. Just search Google for free AdWords coupon. There can be quite a steep learning curve when using AdWords but Google itself has a boatload of tutorials about the subject. When new at this it is best to families yourself about it.
Tip 4:
Last but not least tip 4 is to write articles relating to your products/services and syndicate them to the top article directories online plus press release directories as well. You will be able to leave a clickable link in the resource box at the bottom of these articles. When other web browsers come across one of your articles they can take that article of yours and use it as content for their own site. The stipulation here is that they use the complete article including the resource box intact. When someone reads that article you have the chance that they will click your link and end up on your site to get further valuable information or buy something. The object of article writing is not to sell anything in the article it is to provide valuable information that will help the reader at the moment.
Last Tip:
The best tip over time is to become the trusted authority in your part of the market. By providing valuable information in your market place through the different mediums you will end up being that person. The best outcome for your business is to get people to know, like and trust you. Remember strive to get returning traffic and buyers that is where the huge profits are to be made.
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