How To Drive Traffic Without The Search Engines In Mind

One of the smartest things you can do for your Internet marketing business is to focus on driving traffic without the search engines in mind. That might sound contrarian to what most Internet marketers and Internet marketing forums are saying, but for the long-term viability of your business, it just makes sense.

Bottom line is you want traffic to come from reliable sources.
If you focus your traffic on search engine optimization, you are constantly playing a game of 'cat and mouse' with Google. If Google decides to change their algorithm (which they make changes on it every single day), your traffic might go from hero to zero overnight.
That's not how you want to run your business.
So when you focus on driving traffic, there's two things you need to focus on... generating great content that is spread around and positioning yourself as an expert in your niche.
Let's talk about each of these.
Proper content marketing means you are creating content in various forms and dispersing the content all over the web. This might include articles for article directories, blog posts for your blog or a guest blog, videos for video sites like YouTube or Vimeo, press releases, or any other platform where content can be received.
The funny thing is when you spread out your content like that, Google loves that. It's the reverse effect. When you don't try to gain the system and you don't focus on search engine optimization, you actually get more love from Google since what you are doing is more 'natural'.
Plus, spreading content around will stand the test of time.
The second part of this equation is positioning yourself as an expert in your niche. The more your content appears everywhere, the more people will associate you as an expert. People want to learn from experts and people want to buy from experts. People don't necessarily care to buy from the person at the top spot on Page 1 of Google.
So if you just focus on providing great content and you spread it all over the place naturally and organically, you'll never have to worry about what the search engines do and what affect it'll have on your business.
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